Sammy Arora is the founder of Pure Padel and one of the key investors driving the growth of padel in the UK.

In this exclusive interview at AFP Courts’ HQ, Sammy shares the full business vision behind Pure Padel, from the first “click moment” that sparked the idea, to building multiple clubs and planning ambitious national expansion.

Together with AFP Courts and  AFP Courts UK | Padeltech, Pure Padel has developed a premium club model focused on long-term profitability, strong branding, and community-driven growth.

In this video, we explore:

• Why invest in padel in the UK

• The real growth data behind the sport

• How to finance and structure a padel club project

• Location strategy and expansion plans

• ROI expectations and key performance metrics

• The challenges of permits, timelines, and funding

• How AFP Courts supports investors from manufacturing to delivery

This conversation is designed for investors, entrepreneurs, developers, and anyone considering entering the padel market. Padel is one of the fastest-growing sports in Europe, and the UK is entering a decisive growth phase. Pure Padel’s model shows how vision, strategic partnerships, and premium court manufacturing can turn opportunity into scalable success.