In 2024, the #adidasPinkMovement was born in Mexico under the slogan “Padel for a Cause”, an initiative created by adidas Global and AFP Courts to transform every match into an opportunity to create impact, combining sport, awareness, and social commitment. The first Full Pink padel court was installed at Club Frontera in Tijuana, Mexico, marking a milestone for women’s visibility in sport and for the fight against breast cancer.
What started as a local project has grown into an international movement represented by more than 25 courts across nine countries (Cyprus, Germany, Indonesia, Israel, Italy, Japan, the Netherlands, and the United States). Each new Pink court represents an opportunity to raise awareness, support cancer research, promote prevention, and strengthen communities committed to equality and inclusion.
The #adidasPinkMovement is driven by the firm belief that sport is a powerful tool for social transformation. Beyond competition, it aims to create communities where people connect around a shared cause, empowering women and generating a positive impact both on and off the court.
The growth of the #adidasPinkMovement has been supported by figures such as Martita Ortega, official ambassador of the initiative, whose career and commitment on and off the court reflect the values that drive this movement.
Today, the #adidasPinkMovement continues to grow with a clear mission: to show that every match can be an opportunity to inspire, raise awareness, and contribute to real change.
Each match, each smash, and each donation counts.
